When farming is done in a considerate and sustainable way, it has less impact on the environment.

We support practices which help the environment, provide a fair deal to employees and give consumers confidence that they're making a healthy and honest purchase.

We work with British farmers who

• show they consider the environmental impact of their daily activities - they can do this through membership of schemes such as the
• • Environmental Stewardship Scheme,
  • LEAF (Linking Environment and Farming),
  • Red Tractor, GAP (Good Agricultural Practice)
  • Farming and Wildlife Advisory Group (FWAG)
• have a measurable Integrated Farm Management System (IFMS) - that is, an approach to farming which balances production with economic and environmental considerations
• protect their crops in ways that minimise residues.